Project + Design Lead

Creating a community of Pro-smokers/Anti-smoking through human-centered design.
Fighting tobacco use through empathy.

Northwell focuses on community engagement and partnership building to create lasting change to commercial tobacco use in North Minneapolis. The program integrate Policy / Systems / Environmental strategy to increase smoking cessation program utilization in the community.

A 5-year project breaks down to:
Year 1 - Community assessment, need finding, story collecting, and insight gathering.
Year 2 - Identifying the ecosystem of what a Pro-smokers/Anti-smoking community looks like, what is a sense of belonging without cigarette?
Year 3, 4, 5 - Create a network of allies from family and friends to smoke shop, to organizations and institutions. Defining and co-creating guide on their roles, knowledge building on how to be an ally.

Partnership of Pillsbury United Communities x Minnesota Department of Health

Identifying needs

Statistical data of North Minneapolis demographic, heath, tobacco use and impact
Map community assets and barriers impacting our work

Define the issue

Team

Lead Designer and Project Manager: Beau Sinchai
Community Health Workers: Jonale Ward, Tiffany Barnes
Public Allies AmeriCorps Member: Kami Choi

Read about our work in the press: Helping Smokers Reduce Stress of Poverty Is Key to Quitting